Layla Hassan
Brand Strategy Director
ABOUT
Brand strategist with 8 years building consumer brands across MENA and Europe. Currently leading brand strategy at an independent firm focused on fintech and consumer apps. Specialty: turning cultural insight into commercial growth.
EXPERIENCE
2022 — Present
Brand Director
Acme Co
Dubai, UAE
- Led EMEA rebrand reaching 10M users across 14 markets
- Built brand team from 2 to 8 specialists; promoted 3 to senior
- Owned $4M annual brand budget; achieved 32% lift in unaided awareness
2019 — 2022
Senior Brand Manager
Globex
London, UK
- Owned EMEA campaigns across consumer fintech vertical
- Ran weekly user research surfacing insight that drove $4.2M revenue lift
- Mentored 4 junior brand managers; 2 promoted within 18 months
2017 — 2019
Brand Manager
Stripe
San Francisco, CA
- Designed merchant brand system used by 500K businesses across 40+ countries
- Led rebrand of Stripe Atlas; activation rate climbed 22%
- Collaborated with marketing on Sessions 2017 keynote visual narrative
EDUCATION
Stanford University
BA Marketing
2013 — 2017
Concentration in Consumer Behavior
SKILLS
- Brand Strategy
- Consumer Insight
- Campaign Leadership
- Cross-functional Team Building
- Cultural Storytelling
- Brand Architecture
- Performance Marketing
- Stakeholder Management
LANGUAGES
- English · Native
- Arabic · Native
- French · Conversational
AWARDS
- Cannes Lion · Bronze2023
- Effie Gold2021