Marketing manager with 9 years building consumer brands across UK and South Asia. Led campaigns for fintech, hospitality, and lifestyle brands. Specialty: turning audience insight into measurable growth.
Senior Marketing Manager
2022 — Present
Lloyds Bank · Manchester, UK
- Led brand refresh campaign reaching 8M customers across UK retail banking
- Owned £2.5M annual marketing budget; achieved 28% lift in brand consideration
- Mentored team of 4 marketing specialists; promoted 2 to senior level
Marketing Manager
2019 — 2022
Boots UK · London
- Managed seasonal campaigns across health and beauty categories
- Led customer research initiatives surfacing insights that drove £1.8M revenue lift
- Coordinated cross-functional launches with merchandising and digital teams
Marketing Executive
2016 — 2019
Unilever Pakistan · Karachi
- Executed 360-degree campaigns for personal care brands across South Asia
- Localized global campaigns for Pakistani market; improved engagement by 35%
- Built influencer marketing program from zero to 50+ partnerships
University of Manchester
BA Marketing & Communications
2012 — 2016
First-class honours; dissertation on cross-cultural brand storytelling
- EnglishNative
- UrduNative
- PunjabiConversational