PRIYA PATEL
Marketing Director
Brand strategist with 10+ years scaling consumer brands across APAC and EMEA. Led campaigns reaching 200M+ users at Nike and Adobe. Cannes Lion + Effie Award recipient. Specialty: turning cultural insight into commercial growth.
EXPERIENCE
Marketing Director, EMEA
Nike · London, UK
2021 — Present
- Led the ROAR global campaign — 600M impressions, 32% lift in unaided brand recall across 14 markets.
- Owned the EMEA rebrand for Nike Women; revenue up 18% YoY in launch markets.
- Built and led a 24-person cross-functional team spanning brand, performance, and PR.
- Negotiated co-marketing partnerships with adidas-owned (yes, that one) properties — first time in 8 years.
Senior Marketing Manager
Adobe · London, UK
2017 — 2021
- Launched Creative Cloud for Education in 23 markets; subscriptions up 47% in year one.
- Designed Adobe MAX London — the conference grew from 800 to 4,200 attendees in 3 years.
- Authored Adobe's first DEI-led marketing playbook, now used across all regional teams.
Account Director
Saatchi & Saatchi · London, UK
2014 — 2017
- Led brand strategy for Procter & Gamble's haircare portfolio across UK and Ireland.
- Effie Gold winner for the Pantene #StrongIsBeautiful campaign.
EDUCATION
Wharton School
MBA, Marketing · Philadelphia, PA
2015 — 2017
Concentration in consumer behavior. Wharton Marketing Club VP.
King's College London
BA, English Literature · London, UK
2010 — 2013
PROJECTS
Nike ROAR — Global Campaign 2022
600M impressions across 14 markets. Cultural moment for women's sport in EMEA.
Adobe Create Your World
Multi-year campaign localized across 47 markets. 12% lift in brand consideration among Gen Z.
P&G Insider Newsletter
Internal marketing publication I founded; reached 18,000 P&G employees globally.
SKILLS
- Brand Strategy
- Campaign Leadership
- Cross-functional Team Building
- Consumer Research
- Cultural Insight
- Performance Marketing
- Partnership Negotiation
- Storytelling
- DEI in Marketing
- Cannes Lions Jury
- Effie Jury
- Public Speaking
LANGUAGES
- EnglishNative
- HindiNative
- GujaratiConversational
- FrenchBasic
AWARDS
Cannes Lion · Bronze, Brand Experience
Cannes Lions · 2022
Effie Gold, Sustained Success
Effie Awards · 2021
Marketing Week Top 100 — Rising Stars
Marketing Week · 2020
CERTIFICATIONS
Cannes Lions Jury Member
Cannes Lions Festival · 2023
INTERESTS
Cultural anthropology · Hindi cinema · Open-water swimming · Long-form journalism