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Layla Hadi

Senior Marketing Manager

Address: Dubai, United Arab Emirates

Email: layla.hadi@laylahadi.marketing

Portfolio: laylahadi.marketing

SUMMARY

Senior marketing manager with 10+ years building brand-led growth strategies across the GCC and broader EMEA region. Specialist in multilingual campaigns spanning Arabic, English, and French, with hands-on experience in performance marketing, content strategy, and regional brand voice. Led cross-functional teams of 25+ at hubs in Dubai and Abu Dhabi.

EDUCATION

INSEAD

Master of Business Administration (MBA), Abu Dhabi, UAE

2017

  • Specialization: Marketing Strategy
  • Dean's List

American University in Dubai

Bachelor of Communication and Media Studies, Dubai, UAE

2013

  • Minor: Arabic Literature
  • Cum Laude

EXPERIENCE

Senior Marketing Manager

Brand Strategy Partners, Dubai, UAE

Mar 2021 – Present

  • Led B2C marketing for 8 retail and hospitality brands across the GCC; combined media spend AED 12M+ annually
  • Built multilingual content engines (Arabic / English) producing 200+ assets per month across paid social, search, and CRM
  • Reduced blended customer acquisition cost 32% through audience segmentation overhaul in 2023

Marketing Manager

Majid Al Futtaim, Dubai, UAE

Jun 2017 – Feb 2021

  • Managed brand marketing for Mall of Emirates events portfolio — 50+ activations per year
  • Coordinated cross-brand campaigns with regional partners including Carrefour, VOX Cinemas, and Magic Planet
  • Increased event footfall 18% year-over-year through targeted GCC-wide media planning

Marketing Coordinator

Edelman Middle East, Dubai, UAE

Jul 2014 – May 2017

  • Coordinated PR and marketing campaigns for 12 regional and international clients
  • Managed media relations across Arabic and English business press in the UAE
  • Promoted to Manager role within 35 months

SKILLS

  • Digital Marketing
  • Content Strategy
  • Brand Management
  • Performance Marketing (Google Ads, Meta)
  • Data Analysis (GA4, Looker, Mixpanel)
  • Multilingual Campaign Management

Languages: Arabic (native), English (fluent), French (conversational)

A4 Portrait · 21 × 29.7 cm

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Maya Rodriguez

MAYA RODRIGUEZ

Senior Product Designer

maya@rodriguez.design+1 415 555 0142San Francisco, CAmayarodriguez.designlinkedin.com/in/mayarod

PROFILE

Senior Product Designer with 8 years building consumer fintech and SaaS at Acme, Globex, and earlier at Stripe. I lead design systems, run user research, and ship cohesive cross-platform experiences.

EXPERIENCE

Acme Inc. — Senior Product Designer

2021 — Present

San Francisco, CA

  • Led team of 8 designers across 3 product lines; reduced design-to-engineering handoff time by 35%.
  • Shipped end-to-end mobile redesign that grew daily active users 40% and lifted retention 18% within two quarters.
  • Established the Acme Design System (180+ components) now adopted across web, iOS, and Android by 12 product squads.
  • Ran weekly research cadence with 60+ customer interviews, surfacing the insight that drove a $4.2M annual recurring revenue lift.
  • Mentored 4 junior designers; 2 promoted to mid-level within 18 months.

Globex Corp — Product Designer

2018 — 2021

New York, NY

  • Owned end-to-end design for the B2B fintech vertical, scaling MRR from $400K to $2.1M over three years.
  • Designed and launched Globex API v2 onboarding, cutting time-to-first-call from 4 days to 22 minutes.
  • Partnered with engineering and risk to redesign KYC flow; conversion improved 31% with no fraud impact.
  • Built the first Globex pattern library, now the foundation of the company-wide design system.

Stripe — Product Designer

2016 — 2018

San Francisco, CA

  • Designed core merchant dashboard surfaces used by 500K+ businesses across 40+ countries.
  • Led the rebrand of Stripe Atlas onboarding; activation rate climbed 22% in the first quarter post-launch.
  • Collaborated with brand and marketing on Sessions 2017 keynote visual narrative.
  • Co-authored the internal accessibility playbook adopted by 30+ design and engineering teams.

EDUCATION

Massachusetts Institute of Technology — BSc Computer Science

2014 — 2018

Cambridge, MA

Minor in Cognitive Science. GPA 3.91. Senior thesis on adaptive UI in low-bandwidth contexts.

Rhode Island School of Design — Continuing Studies Certificate, Interaction Design

2017 — 2017

Providence, RI

SKILLS

Product Strategy · Design Systems · User Research · Interaction Design · Prototyping · Figma · A/B Testing · Accessibility (WCAG 2.2) · Cross-functional Leadership · Workshop Facilitation · Information Architecture · Motion Design

PROJECTS

Acme Mobile Redesign

End-to-end redesign of the Acme consumer iOS and Android apps. Shipped 2023 to 4.8M users; in-app conversion lifted 27% and App Store rating moved from 3.9 to 4.6.

mayarodriguez.design/acme-mobile

Globex API v2 Launch

Lead designer on the developer-facing API v2 surface. Reduced time-to-first-API-call from 4 days to 22 minutes and was cited in TechCrunch as the cleanest fintech onboarding of 2020.

mayarodriguez.design/globex-api

LANGUAGES

English (Native) · Spanish (Professional) · French (Conversational)

AWARDS

  • Fast Company Innovation by Design Award · Fast Company · 2023
  • AIGA Design for Good Honor · AIGA · 2022

CERTIFICATIONS

  • Certified Scrum Product Owner · Scrum Alliance · 2022
  • Nielsen Norman UX Certification · NN/g · 2020

INTERESTS

Sustainable design · Mentoring · Trail running · Specialty coffee

Classic Serif

Free

PROFILE

Senior Frontend Engineer with 7 years shipping React, TypeScript, and Edge-first apps at Stripe and Vercel. I lead performance, design-system architecture, and developer-experience tooling — turning slow flows into fast ones and tangled code into systems teams love.

EXPERIENCE

Stripe — Senior Engineer

2022 — Present

San Francisco, CA

  • •Migrated payment flow to a micro-frontend architecture serving 40+ teams; cut build times 60%.
  • •Reduced bundle size 38% via aggressive code splitting and React Server Components rollout.
  • •Led the Stripe Connect onboarding redesign; conversion lifted 14% across 12 markets.
  • •Mentored 6 engineers across 3 product teams; 4 promoted to senior within 18 months.
  • •Built internal Edge cache layer now used by 8 product surfaces.

Vercel — Engineer

2020 — 2022

Remote

  • •Built the Edge Functions developer dashboard from zero to GA in 9 months.
  • •Shipped real-time deployment logs feature; adopted by 80% of paid users in first quarter.
  • •Authored internal RFC framework still in use across the platform team.

Independent — Frontend Consultant

2018 — 2020

Remote

  • •Delivered React + Next.js builds for 11 startups; 3 raised Series A using shipped product.
  • •Wrote technical content read by 200K+ developers monthly on personal blog.

EDUCATION

Stanford University — BS Computer Science

2014 — 2018

Stanford, CA

Concentration in Human-Computer Interaction. Senior thesis on Edge-rendering performance budgets.

PROJECTS

react-aria-tabs

Open-source accessible tabs primitive. 2.4k stars, used by 18 production apps.

github.com/achen/react-aria-tabs

Vercel Edge Config Dashboard

Internal tool used by 2k+ teams; reduced support ticket volume by 35%.

AWARDS

  • GitHub Stars program · GitHub · 2023
  • React Conf invited speaker · React Foundation · 2023

CERTIFICATIONS

  • AWS Certified Solutions Architect · Amazon · 2022

INTERESTS

Climbing · Open-source · Synthwave music · Specialty coffee

Modern Mono

Free

Priya Patel

PRIYA PATEL

Marketing Director

priya@patel.studio+44 20 7946 0958London, UKpriyapatel.studiolinkedin.com/in/priyapatel

Brand strategist with 10+ years scaling consumer brands across APAC and EMEA. Led campaigns reaching 200M+ users at Nike and Adobe. Cannes Lion + Effie Award recipient. Specialty: turning cultural insight into commercial growth.

EXPERIENCE

Marketing Director, EMEA

Nike · London, UK

2021 — Present

  • Led the ROAR global campaign — 600M impressions, 32% lift in unaided brand recall across 14 markets.
  • Owned the EMEA rebrand for Nike Women; revenue up 18% YoY in launch markets.
  • Built and led a 24-person cross-functional team spanning brand, performance, and PR.
  • Negotiated co-marketing partnerships with adidas-owned (yes, that one) properties — first time in 8 years.

Senior Marketing Manager

Adobe · London, UK

2017 — 2021

  • Launched Creative Cloud for Education in 23 markets; subscriptions up 47% in year one.
  • Designed Adobe MAX London — the conference grew from 800 to 4,200 attendees in 3 years.
  • Authored Adobe's first DEI-led marketing playbook, now used across all regional teams.

Account Director

Saatchi & Saatchi · London, UK

2014 — 2017

  • Led brand strategy for Procter & Gamble's haircare portfolio across UK and Ireland.
  • Effie Gold winner for the Pantene #StrongIsBeautiful campaign.

EDUCATION

Wharton School

MBA, Marketing · Philadelphia, PA

2015 — 2017

Concentration in consumer behavior. Wharton Marketing Club VP.

King's College London

BA, English Literature · London, UK

2010 — 2013

PROJECTS

Nike ROAR — Global Campaign 2022

600M impressions across 14 markets. Cultural moment for women's sport in EMEA.

Adobe Create Your World

Multi-year campaign localized across 47 markets. 12% lift in brand consideration among Gen Z.

P&G Insider Newsletter

Internal marketing publication I founded; reached 18,000 P&G employees globally.

SKILLS

  • Brand Strategy
  • Campaign Leadership
  • Cross-functional Team Building
  • Consumer Research
  • Cultural Insight
  • Performance Marketing
  • Partnership Negotiation
  • Storytelling
  • DEI in Marketing
  • Cannes Lions Jury
  • Effie Jury
  • Public Speaking

LANGUAGES

  • EnglishNative
  • HindiNative
  • GujaratiConversational
  • FrenchBasic

AWARDS

  • Cannes Lion · Bronze, Brand Experience

    Cannes Lions · 2022

  • Effie Gold, Sustained Success

    Effie Awards · 2021

  • Marketing Week Top 100 — Rising Stars

    Marketing Week · 2020

CERTIFICATIONS

  • Cannes Lions Jury Member

    Cannes Lions Festival · 2023

INTERESTS

Cultural anthropology · Hindi cinema · Open-water swimming · Long-form journalism

Editorial Bold

Free

Sofia Marchetti

Sofia Marchetti

Brand Photographer & Visual Storyteller

hello@sofiamarchetti.com+39 333 142 8855Milano, Italiasofiamarchetti.com

PROFILE

Independent brand photographer with 9 years documenting fashion houses, hospitality groups, and emerging luxury brands across Europe. Selected for Vogue Italia Fresh Eyes 2024. Currently splitting time between editorial commissions and a permanent gallery residency at Fondazione Sozzani.

EXPERIENCE

Lead Brand Photographer

Studio Marchetti · Milano, IT

Jan 2021 — Present

  • Built independent studio servicing 40+ brands including Brunello Cucinelli, Aesop Italia, and Six Senses hotels with average project value €18k
  • Lead photographer for Vogue Italia "Sustainable Style" editorial series 2023-2024 — 14 commissioned features published
  • Manage team of 3 (assistant photographer, retoucher, production coordinator) across 60+ shoots annually

Senior Photographer

Condé Nast Italia · Milano, IT

Mar 2018 — Dec 2020

  • Staff photographer covering Vogue Italia, GQ Italia, and AD Italia campaigns and editorial spreads
  • Shot covers for 8 issues across the three publications, including Vogue Italia's centennial relaunch
  • Mentored 4 junior photographers through Condé Nast's emerging-talent program

Freelance Photographer

Independent · Roma → Milano

Jun 2015 — Feb 2018

  • Built portfolio with editorial commissions for Marie Claire Italia, L'Officiel, and Numéro Berlin
  • Selected for Foam Talent 2017 — exhibited at Foam Amsterdam and Photo London

EDUCATION

MA Photography

Istituto Europeo di Design (IED) · Milano, IT

2013 — 2015

BA Visual Arts

Università IUAV di Venezia · Venezia, IT

2009 — 2013

SKILLS

  • Editorial Photography
  • Brand Storytelling
  • Studio Lighting
  • Fashion Direction
  • Color Grading
  • Team Leadership

LANGUAGES

  • ItalianoNative
  • EnglishFluent
  • FrançaisProfessional

AWARDS

  • Vogue Italia Fresh Eyes

    2024

  • Hasselblad Masters Finalist

    2022

  • Italian Photography Award Editorial

    2021

  • Foam Talent Selected

    2017

Photo Forward

Free

Edward Lindqvist

Senior Strategy Consultant

EMAILedward.lindqvist@consulting.sePHONE+46 70 458 1290LOCATIONStockholm, SwedenWEBedwardlindqvist.com

PROFILE

Senior consultant with 14 years advising Nordic financial institutions, energy companies, and family offices on strategic transformation. Former Bain & Company engagement manager. Currently leading the Nordic strategy practice at an independent advisory firm with €40M+ in mandates over the past three years.

EXPERIENCE

Partner

Lindqvist Strategic Advisors · Stockholm, SE

Sep 2020 — Present

  • Founded boutique advisory firm focused on Nordic mid-market — grew to 12 consultants and €40M+ in cumulative mandates over 3 years
  • Led strategic transformation engagements for clients including Nordea, Vattenfall, and three Wallenberg-controlled industrial groups
  • Authored quarterly Nordic Strategy Outlook — 8,000+ subscribers across regional executive readership

Engagement Manager

Bain & Company · Stockholm, SE

Mar 2015 — Aug 2020

  • Managed 18 engagements across financial services, energy, and industrials with average team size of 6 consultants
  • Promoted from Senior Consultant in 2.5 years (top quartile of cohort)
  • Co-led Bain Stockholm's recruitment program at SSE and KTH — interviewed 200+ candidates annually

Senior Analyst

McKinsey & Company · London, UK → Stockholm, SE

Jul 2011 — Feb 2015

  • Joined out of LSE graduate program, transferred to Stockholm office after 18 months
  • Specialized in financial services strategy across Northern European banking sector

EDUCATION

MSc Finance

London School of Economics · London, UK

2009 — 2011

BSc Business Administration

Stockholm School of Economics · Stockholm, SE

2006 — 2009

EXPERTISE

Strategic Planning · Financial Analysis · M&A Advisory · Operating Model Design · Board Communication · Team Leadership

LANGUAGES

Svenska (native) · English (fluent) · Deutsch (professional) · Norsk (conversational)

RECOGNITION

  • Consulting Magazine Top 25 Under 352022
  • Bain Stockholm MVP Award2019
  • LSE Distinguished Graduate2011
  • Stockholm School of Economics Academic Excellence2009

Minimalist Mono

Free

Ayesha Khan

UX Designer · Stockholm

ayesha@khan.design+46 70 555 0142Stockholm, Swedenayeshakhan.designlinkedin.com/in/ayeshakhan
Ayesha Khan

PROFILE

Designer focused on inclusive interfaces. 6+ years across e-commerce, fintech, and edtech in EU and APAC. I lead user research, build cross-cultural design systems, and ship products that work for everyone — from first-time smartphone users in rural Pakistan to power users in Stockholm.

EXPERIENCE

Lead UX Designer

2022 — Present

Daraz · Karachi, Pakistan (Remote from Stockholm)

  • Redesigned the checkout flow across 4 markets — cart abandonment dropped 22% in three months.
  • Built the Daraz design system (Lotus) — now used by 60+ designers across South Asia.
  • Led user research with 200+ first-time mobile commerce users in Pakistan and Bangladesh.
  • Mentored a team of 4 designers; 2 promoted to senior within 18 months.

Senior UX Designer

2019 — 2022

Easypaisa · Karachi, Pakistan

  • Designed the bills-and-utilities flow used by 8M+ active users monthly.
  • Owned the merchant onboarding redesign — onboarding completion rate up 31%.
  • Co-authored Easypaisa's first accessibility guidelines.

UX Designer

2018 — 2019

Independent · Karachi, Pakistan

  • Designed for early-stage startups across edtech and health-tech.
  • Wrote a Urdu-language UX blog read by 12K designers in Pakistan and India.

EDUCATION

NUST (National University of Sciences and Technology)

2014 — 2018

BS Communication Design · Islamabad, Pakistan

Final-year project: Inclusive UI patterns for low-literacy users.

Hyper Island

2021 — 2021

Service Design Intensive · Stockholm, Sweden

SKILLS

FigmaPrototypingUser ResearchDesign SystemsA/B TestingInclusive DesignCross-cultural UXWorkshop FacilitationService DesignAccessibility (WCAG)StorybookUser Interviews

PROJECTS

Daraz Lotus Design System

Multi-market design system supporting RTL languages and low-bandwidth contexts. Adopted by 60+ designers.

Easypaisa Bills Redesign

Reduced average task time from 47 to 18 seconds for utility bill payments. Used by 8M+ users.

LANGUAGES

Urdu · NativeEnglish · NativeSwedish · ConversationalFrench · Basic

AWARDS

  • Awwwards · Honorable Mention · Awwwards2023
  • Adobe Design Achievement Award · Adobe2021

CERTIFICATIONS

  • NN/g UX Certification · Nielsen Norman Group2022
  • IBM Enterprise Design Thinking · IBM2020

INTERESTS

South Asian textile design · Urdu poetry · Cycling · Open-source typography

Atelier

Premium

PROFILE

Creative director with 12 years building visual identities for global brands and emerging artists. I work at the intersection of branding, motion design, and editorial — Apple, Spotify, Nike — and the small studios that need a singular vision. Currently building my own brand consultancy.

marcus@webb.studio+1 718 555 0142Brooklyn, NYmarcuswebb.studiolinkedin.com/in/marcuswebb

EXPERIENCE

Creative Director

2022 — Present

Independent · Brooklyn, NY

  • Lead branding for Apple at Worldwide Developer Conference 2024 — visual identity, motion, print collateral.
  • Designed Spotify Wrapped 2023 visual identity — most-shared brand campaign in company history.
  • Created the Nike Air 50th Anniversary capsule branding across 6 products and 14 markets.
  • Built and led a team of 4 designers + 2 motion artists across project-based engagements.

Senior Designer

2018 — 2022

Pentagram · New York, NY

  • Lead designer on identity rebrand for The New York Public Library system.
  • Co-led the Mastercard sonic and visual identity refresh across 80+ touchpoints.
  • Authored the studio's internal type-design playbook, still in use today.

Designer

2014 — 2018

Wieden+Kennedy · Portland, OR

  • Design lead for Nike's Equality campaign — 2018 Cannes Lions Bronze.
  • Created motion identity for Old Spice's 'The Man Your Man Could Smell Like' rebrand.

EDUCATION

Rhode Island School of Design (RISD)

2010 — 2014

BFA Graphic Design · Providence, RI

Senior thesis: Type as Architecture. Honors in Visual Identity.

PROJECTS

Apple WWDC 2024 — Visual Identity

Branding, motion, and print collateral for Apple's annual developer conference. 50M+ views on launch keynote.

Spotify Wrapped 2023

Visual identity for the global year-end campaign. Most-shared brand campaign in Spotify's history.

Nike Air 50th — Capsule Branding

Branding system for the 50th anniversary collection across 6 products and 14 markets.

SKILLS

Branding, Motion Design, Editorial Design, Type Design, Identity Systems, Art Direction, Creative Strategy, Adobe Creative Suite, Cinema 4D, After Effects, Print Production, Color Theory

LANGUAGES

English (Native) · Spanish (Conversational)

AWARDS

  • ADC Gold Cube — Brand Identity · The One Club2023
  • D&AD Wood Pencil — Editorial Design · D&AD2022
  • Cannes Lions Bronze — Equality Campaign · Cannes Lions2018

CERTIFICATIONS

  • TYPE@Cooper Certificate in Type Design · Cooper Union2020

INTERESTS

Vintage type specimens · Analog photography · Brutalist architecture · Independent record stores

Director

Premium

Julia Cortázar

Julia Cortázar

Multimedia Artist & Creative Director

julia.cortazar@studio.es+34 612 458 901Barcelona, Españajuliacortazar.art

Multimedia artist with 10+ years bridging fine art, motion design, and immersive installations. Featured in Ars Electronica, Sónar+D, and ZKM Karlsruhe. Currently directing creative at independent studio focused on cultural institutions and public art commissions.

EXPERIENCIA

Creative Director

Estudio Lumen · Barcelona, ES

Mar 2022 — Present

  • Direct multidisciplinary team of 8 across motion, 3D, and installation projects for clients including MACBA, CCCB, and Sónar Festival
  • Led signature installation 'Mareas Digitales' — 12-meter projection commissioned by Barcelona City Council, viewed by 180k+ visitors
  • Grew studio revenue 240% over 3 years while maintaining 100% creative-led project selection

Senior Motion Designer

Domestic Data Streamers · Barcelona, ES

Jun 2018 — Feb 2022

  • Designed motion identity systems for 30+ data-driven exhibitions across Europe and Latin America
  • Co-authored visual language for permanent installation at Museu del Disseny (still on display since 2020)

Freelance Multimedia Artist

Independent · Madrid → Barcelona

Sep 2015 — May 2018

  • Selected for Ars Electronica Campus 2017 with generative piece 'Ecos del Bosque'
  • Commissioned by Fundación Telefónica for 6-month digital residency

FORMACIÓN

MFA Digital Arts

Universitat Pompeu Fabra · Barcelona, ES

2013 — 2015

BA Fine Arts

Universidad Complutense de Madrid · Madrid, ES

2009 — 2013

Atelier Pro

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PORTFOLIO

Zara Okonkwo

Creative Director

zara@okonkwo.studio+44 7700 912 348London, UKzaraokonkwo.com
Zara Okonkwo

PROFILE

Creative Director shaping brand identities for music labels, fashion houses, and cultural institutions. 7 years across Lagos and London. Currently leading creative at independent agency Kindred & Co. Recent work for Boiler Room, Skepta, and the V&A Africa Fashion exhibition. Believes great brand work happens at the intersection of subculture and craft.

EXPERIENCE

Creative Director

Kindred & Co · London, UK

Apr 2022 — Present

  • Lead creative across 25+ projects annually with team of 6 designers and 3 strategists, billing average £35k per engagement
  • Directed identity system for V&A Africa Fashion exhibition — winner of D&AD Wood Pencil 2023 and Brand Impact Award
  • Built agency reputation in music + culture vertical — clients now include Boiler Room, NTS Radio, Skepta's SK Music, and three Universal Music sub-labels

Senior Designer

Pentagram London · London, UK

Aug 2019 — Mar 2022

  • Worked on Daniel Weil's team across cultural institution rebrands including Tate Modern wayfinding refresh and Royal Opera House digital identity
  • Selected for Pentagram's emerging talent showcase 2021 — featured in Eye Magazine and It's Nice That
  • Mentored 2 junior designers through to associate level

Brand Designer

Studio Lagos · Lagos, Nigeria

Jul 2017 — Jul 2019

  • Co-founded studio with 2 partners — built portfolio across Nigerian fashion brands (Kenneth Ize, Orange Culture) and Lagos cultural events
  • Selected for Lagos Design Week 2018 emerging studios cohort
  • Designed identity for Lagos Photo Festival 2019 — used across all festival surfaces

EDUCATION

MA Communication Design

Royal College of Art · London, UK

2015 — 2017

BA Graphic Design

Yaba College of Technology · Lagos, Nigeria

2011 — 2015

SKILLS

Brand IdentityArt DirectionType DesignCreative StrategyTeam LeadershipCultural Insight

LANGUAGES

  • English

    Native

  • Yorùbá

    Native

  • French

    Conversational

AWARDS

  • D&AD Wood Pencil — Brand Identity

    2023

  • Brand Impact Award — Cultural Sector

    2023

  • Pentagram Emerging Talent

    2021

  • Lagos Design Week Selected Studio

    2018

Bold Color Block

Premium

Amara Hassan

Amara Hassan

Wellness Coach & Yoga Instructor

amara@stillbreath.co+212 661 487 209Marrakech, Moroccostillbreath.co

About Me

Wellness coach blending traditional Moroccan healing practices with modern somatic therapy. 8 years guiding individuals and small groups through breath work, movement, and quiet ritual. Founder of Still Breath retreat in the Atlas Mountains. Trained at the Esalen Institute and certified in Somatic Experiencing.

Journey

Founder & Lead Practitioner

Still Breath Retreats

Jan 2021 — Present · Atlas Mountains, Morocco

  • Founded boutique wellness retreat hosting 6-day intensives for groups of 8-12 — 92% repeat or referral booking rate across 3 years
  • Designed proprietary curriculum blending Moroccan hammam traditions, somatic experiencing, and contemplative practice
  • Built sustainable operation employing 6 local women year-round, with all profits above operating costs reinvested in community wellness programs

Senior Yoga Instructor

Soulshine Studios

Jun 2017 — Dec 2020 · Bali, Indonesia

  • Lead teacher across 200-hour and 500-hour yoga teacher training programs — graduated 180+ certified instructors
  • Curated weekly workshop series on breath, embodiment, and trauma-aware practice — consistently sold out
  • Mentored 24 junior teachers through Soulshine's apprenticeship program

Movement Therapy Apprentice

Esalen Institute

Sep 2015 — May 2017 · Big Sur, California

  • Selected for two-year residency studying somatic practice under Esalen's senior faculty
  • Co-led weekly community classes in gentle movement and contemplative inquiry

Studies

Certification in Somatic Experiencing

Somatic Experiencing International

Boulder, USA · 2018 — 2020

BA Comparative Religion

American University in Cairo

Cairo, Egypt · 2010 — 2014

Practices

Somatic PracticeBreathworkYoga InstructionGroup FacilitationTrauma-Aware CoachingRetreat Design

Languages

  • العربية

    Native

  • English

    Fluent

  • Français

    Fluent

  • Bahasa Indonesia

    Conversational

Recognition

  • Conde Nast Traveller Top 50 Wellness Retreats

    2024

  • Yoga Journal Featured Practitioner

    2023

  • Esalen Institute Resident Fellowship

    2017

  • AUC Distinguished Graduate

    2014

Soft Pastel

Free

LH

Layla Hassan

Brand Strategy Director

layla@hassanstrategy.co•+44 20 7946 0958•London, UK•laylahassan.co•linkedin.com/in/laylahassan

ABOUT

Brand strategist with 8 years building consumer brands across MENA and Europe. Currently leading brand strategy at an independent firm focused on fintech and consumer apps. Specialty: turning cultural insight into commercial growth.

EXPERIENCE

  • 2022 — Present

    Brand Director

    Acme Co

    Dubai, UAE

    • Led EMEA rebrand reaching 10M users across 14 markets
    • Built brand team from 2 to 8 specialists; promoted 3 to senior
    • Owned $4M annual brand budget; achieved 32% lift in unaided awareness

  • 2019 — 2022

    Senior Brand Manager

    Globex

    London, UK

    • Owned EMEA campaigns across consumer fintech vertical
    • Ran weekly user research surfacing insight that drove $4.2M revenue lift
    • Mentored 4 junior brand managers; 2 promoted within 18 months

  • 2017 — 2019

    Brand Manager

    Stripe

    San Francisco, CA

    • Designed merchant brand system used by 500K businesses across 40+ countries
    • Led rebrand of Stripe Atlas; activation rate climbed 22%
    • Collaborated with marketing on Sessions 2017 keynote visual narrative

EDUCATION

  • Stanford University

    BA Marketing

    2013 — 2017

    Concentration in Consumer Behavior

SKILLS

  • Brand Strategy
  • Consumer Insight
  • Campaign Leadership
  • Cross-functional Team Building
  • Cultural Storytelling
  • Brand Architecture
  • Performance Marketing
  • Stakeholder Management

LANGUAGES

  • English · Native
  • Arabic · Native
  • French · Conversational

AWARDS

  • Cannes Lion · Bronze2023
  • Effie Gold2021

Timeline Pro

Premium

About Me

Marketing manager with 9 years building consumer brands across UK and South Asia. Led campaigns for fintech, hospitality, and lifestyle brands. Specialty: turning audience insight into measurable growth.

Experience

  • Senior Marketing Manager

    2022 — Present

    Lloyds Bank · Manchester, UK

    • Led brand refresh campaign reaching 8M customers across UK retail banking
    • Owned £2.5M annual marketing budget; achieved 28% lift in brand consideration
    • Mentored team of 4 marketing specialists; promoted 2 to senior level

  • Marketing Manager

    2019 — 2022

    Boots UK · London

    • Managed seasonal campaigns across health and beauty categories
    • Led customer research initiatives surfacing insights that drove £1.8M revenue lift
    • Coordinated cross-functional launches with merchandising and digital teams

  • Marketing Executive

    2016 — 2019

    Unilever Pakistan · Karachi

    • Executed 360-degree campaigns for personal care brands across South Asia
    • Localized global campaigns for Pakistani market; improved engagement by 35%
    • Built influencer marketing program from zero to 50+ partnerships
Education

  • University of Manchester

    BA Marketing & Communications

    2012 — 2016

    First-class honours; dissertation on cross-cultural brand storytelling

Languages
  • EnglishNative
  • UrduNative
  • PunjabiConversational

Pearl

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Maria Santos

Maria Santos

ICU Registered Nurse · BSN, RN, CCRN

Riyadh, SA
+966 11 442 7530
m.santos.rn@inbox.healthmariasantos-rn.healthlinkedin.com/in/maria-santos-rn

PROFESSIONAL SUMMARY

Dedicated and compassionate ICU Registered Nurse with seven years of critical-care experience across cardiopulmonary, neuro, and post-surgical units. Committed to delivering high-quality patient care while utilising advanced medical knowledge and skills. Looking to leverage expertise in a dynamic healthcare environment to enhance patient outcomes.

EDUCATION

Bachelor of Science in Nursing

University of the Philippines Manila · Manila, PH

Aug 2008 – May 2012

Intensive care management and patient stabilisation focus.

LANGUAGES

  • EnglishC2
  • Filipino (Tagalog)C2
  • ArabicB1

AWARDS

  • Nurse of the Quarter — Cardiothoracic ICU

    King Faisal Specialist Hospital · 2024

  • Patient Safety Champion Award

    Makati Medical Center · 2018

CERTIFICATIONS

  • Critical Care Registered Nurse (CCRN)

    American Association of Critical-Care Nurses · 2021

  • Advanced Cardiovascular Life Support (ACLS)

    American Heart Association · 2015

  • Basic Life Support (BLS) Instructor

    American Heart Association · 2017

  • Saudi Council for Health Specialties — Registered Nurse

    Saudi Commission for Health Specialties · 2019

  • Philippine Nurses Licensure

    Professional Regulation Commission, Philippines · 2012

INTERESTS

Cardiac rehabilitation community programs · Filipino Nurses Association volunteer · Long-distance running

CLINICAL EXPERIENCE

ICU Registered Nurse

King Faisal Specialist Hospital & Research Centre · Riyadh, SA

Jun 2019 – Present

Provide comprehensive care to critically ill patients, collaborating with multidisciplinary teams to ensure optimal treatment plans and timely interventions.

Lead point-of-care for ventilator management, hemodynamic monitoring, and titrated vasopressor therapy across a 22-bed cardiothoracic ICU.

Mentor 4 newly-licensed nurses through orientation; charge nurse rotation 2 nights per week.

Member of the Rapid Response Team — first-call clinician for code-blue events on surgical floors.

Emergency Room Nurse

Makati Medical Center · Manila, PH

Aug 2014 – May 2019

Delivered efficient emergency care, triaging patients and assisting in life-saving procedures while maintaining a calm and supportive environment.

Anchored the night-shift trauma bay during the 2017 Marawi displacement surge — 60+ patients per shift across penetrating-trauma and pediatric cases.

BLS and ACLS instructor for incoming nursing staff; led the unit's annual mass-casualty drill.

Staff Nurse — Medical-Surgical Unit

Quirino Memorial Medical Center · Quezon City, PH

Aug 2012 – Jul 2014

Provided post-operative care for general-surgery and orthopedic patients across a 40-bed ward.

Coordinated discharge planning with social workers and family — reduced 30-day readmission on the unit by 11%.

SPECIALIZED SKILLS

Patient care, Medical procedures, Healthcare software, Excellent communication, Critical thinking, Teamwork, Hemodynamic monitoring, Mechanical ventilation, IV therapy & central-line care, Sepsis & rapid-response protocols

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Maria Santos

ICU Registered Nurse · BSN, RN, CCRN

Riyadh, SA

+966 11 442 7530

m.santos.rn@inbox.health

mariasantos-rn.health

linkedin.com/in/maria-santos-rn

PROFESSIONAL SUMMARY

Dedicated and compassionate ICU Registered Nurse with seven years of critical-care experience across cardiopulmonary, neuro, and post-surgical units. Committed to delivering high-quality patient care while utilising advanced medical knowledge and skills. Looking to leverage expertise in a dynamic healthcare environment to enhance patient outcomes.

EDUCATION

Bachelor of Science in Nursing

University of the Philippines Manila · Manila, PH

Aug 2008 – May 2012

Intensive care management and patient stabilisation focus.

CLINICAL EXPERIENCE

ICU Registered Nurse

King Faisal Specialist Hospital & Research Centre · Riyadh, SA

Jun 2019 – Present

Provide comprehensive care to critically ill patients, collaborating with multidisciplinary teams to ensure optimal treatment plans and timely interventions.

Lead point-of-care for ventilator management, hemodynamic monitoring, and titrated vasopressor therapy across a 22-bed cardiothoracic ICU.

Mentor 4 newly-licensed nurses through orientation; charge nurse rotation 2 nights per week.

Member of the Rapid Response Team — first-call clinician for code-blue events on surgical floors.

Emergency Room Nurse

Makati Medical Center · Manila, PH

Aug 2014 – May 2019

Delivered efficient emergency care, triaging patients and assisting in life-saving procedures while maintaining a calm and supportive environment.

Anchored the night-shift trauma bay during the 2017 Marawi displacement surge — 60+ patients per shift across penetrating-trauma and pediatric cases.

BLS and ACLS instructor for incoming nursing staff; led the unit's annual mass-casualty drill.

Staff Nurse — Medical-Surgical Unit

Quirino Memorial Medical Center · Quezon City, PH

Aug 2012 – Jul 2014

Provided post-operative care for general-surgery and orthopedic patients across a 40-bed ward.

Coordinated discharge planning with social workers and family — reduced 30-day readmission on the unit by 11%.

SPECIALIZED SKILLS

Patient care, Medical procedures, Healthcare software, Excellent communication, Critical thinking, Teamwork, Hemodynamic monitoring, Mechanical ventilation, IV therapy & central-line care, Sepsis & rapid-response protocols

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Maya Patel, MSN, CPNP-PC

Pediatric Nurse Practitioner

PROFESSIONAL SUMMARY

Certified Pediatric Nurse Practitioner with 11 years caring for newborns through adolescents in primary and acute care. Bilingual practice (English / Gujarati), trauma-informed approach, and a long history of partnering with families through complex chronic care.

CONTACT INFORMATION

Phone: +1 617 555 0144

Email: mpatel@willowpediatrics.health

Address: Boston, US

Portfolio: mayapatel-pnp.health

linkedin.com/in/maya-patel-cpnp

PROFESSIONAL EXPERIENCE

Pediatric Nurse Practitioner — Lead Provider | 2019 – Present

Willow Pediatrics, Boston, US

  • Maintain a panel of 1,200 pediatric patients with focus on chronic-care continuity (asthma, T1D, ADHD).
  • Co-designed the practice's trauma-informed-care training; required for all clinical staff since 2021.
  • Lead the developmental-screening program — Bright Futures milestones achieved on 96% of well-child visits.
  • Preceptor for 14 PNP students from MGH Institute of Health Professions.

Pediatric Nurse Practitioner, General Pediatrics Inpatient | 2015 – 2019

Boston Children's Hospital, Boston, US

  • Inpatient management for medically complex children on a 24-bed general pediatrics unit.
  • Led the unit's family-centered rounds initiative — parent satisfaction scores rose from 78% to 91%.
  • Co-author on 4 peer-reviewed papers in J. Pediatric Nursing.

Staff RN, Pediatric ICU | 2012 – 2015

Massachusetts General Hospital, Boston, US

  • Cared for critically ill infants and children in a 14-bed PICU.
  • Bedside lead on the unit's family-presence-during-resuscitation pilot.

EDUCATION

MGH Institute of Health Professions | 2013 – 2015

MSN — Pediatric Nurse Practitioner (Primary Care), Boston, US

Sigma Theta Tau International. Clinical placements at Boston Children's & MGH.

Boston College, Connell School of Nursing | 2008 – 2012

BSN — Bachelor of Science in Nursing, Chestnut Hill, US

Cum laude. Senior thesis on pediatric pain assessment.

SKILLS

Pediatric Primary Care, Developmental Screening, Family-Centered Care, Trauma-Informed Care, Asthma & Chronic Disease Management, Bright Futures Anticipatory Guidance, Vaccination Counseling, Behavioral Health Triage, Spanish & Gujarati Bilingual Care

CERTIFICATIONS

CPNP-PC — PNCB | 2015

Pediatric Nursing Certification Board

RN — Massachusetts Board of Registration | 2012

MA BORN

PALS Provider | 2024

American Heart Association

LANGUAGES

English (C2), Gujarati (C2), Spanish (B2)

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Adrián Vega

Senior Project Manager with 11 years' experience delivering large-scale digital transformation and infrastructure programs across European markets. Native Spanish, fluent English, conversational French. PMP, PRINCE2, and CSM certified. Track record of reducing delivery risk and accelerating cycle time on portfolios up to €40M.

Madrid, Spain

+34 91 555 0117

adrian.vega@advega.pm

advega.pm

linkedin.com/in/adrian-vega-pmp

WORK EXPERIENCE

Senior Program Manager

Telefónica Tech, Madrid, Spain

May 2020 – Present

Led EU-wide digital transformation programs across 12 countries; €40M annual portfolio

Built cross-functional teams of 60+ engineers, product, and design across 3 hub cities

Reduced delivery cycle time 28% through Scrum-at-scale rollout in 2022

Project Coordinator

Acciona Energía, Madrid, Spain

Sep 2016 – Apr 2020

Coordinated infrastructure deployment across 8 European wind farms; €18M capex

Managed stakeholder alignment between local councils, EPC vendors, and regulators

Cut schedule overrun rate from 22% to 7% via critical-path-method discipline

Junior Analyst

Indra Sistemas, Madrid, Spain

Jun 2013 – Aug 2016

Supported PMO with portfolio dashboards across 40+ active projects

Built Excel-VBA + Power BI reporting cutting weekly status time by 12 hours

Promoted to Coordinator role in 36 months

ADDITIONAL EXPERIENCE

Project Management Professional (PMP)

Project Management Institute

2017

PRINCE2 Practitioner

AXELOS

2019

Certified Scrum Master (CSM)

Scrum Alliance

2021

SKILLS

Strategic Planning

Team Leadership

Stakeholder Management

Agile / Scrum-at-Scale

Portfolio Management

Risk Management

Budget Management (€40M+)

Proficient in Spanish, English, and French

EDUCATION

Master of Business Administration (MBA)

IESE Business School, Barcelona, Spain

2018

Specialization: Operations & Strategy · Dean's List, top 10% of cohort

Bachelor of Business Administration

Universidad Carlos III de Madrid, Madrid, Spain

2013

Specialization: International Business · Erasmus exchange: HEC Paris (Spring 2012)

Orange Project Manager

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Alex Johnson

Senior Marketing Manager

Senior marketer building brand-led growth at the intersection of content, data, and community.

EXPERIENCE

Senior Marketing Manager

Sundial Brand Studio, Brooklyn, NY

Mar 2022 – Present

Led integrated marketing for 6 consumer brands; combined annual revenue $48M

Built content engine producing 80+ assets per month across paid, organic, and CRM

Grew flagship client's email list from 32k to 187k in 14 months through retention-led growth experiments

Marketing Manager

Heartline Media, New York, NY

Jun 2019 – Feb 2022

Managed acquisition for 4 DTC clients with combined media spend of $6M annually

Built cross-functional partnerships between creative, performance, and CRM teams

Reduced blended CAC 28% through audience segmentation overhaul

Growth Marketing Associate

Plum Digital, New York, NY

Aug 2016 – May 2019

Owned paid social testing pipeline for B2C clients on Meta and TikTok

Promoted from Coordinator to Associate in 18 months

EDUCATION

NYU Stern School of Business

Master of Business Administration (MBA), New York, NY

2021

Specialization: Marketing & Brand Strategy

Stern Marketing Club, VP of Programming

University of Michigan

Bachelor of Arts in Communication, Ann Arbor, MI

2016

Minor: Statistics

Cum Laude, Dean's List 6 of 8 semesters

SKILLS

Brand Strategy

Performance Marketing (Meta, Google, TikTok)

Content Strategy

Lifecycle Marketing

Data Analysis (GA4, Looker, Amplitude)

Creative Direction

Cross-functional Leadership

Marketing Operations

ACHIEVEMENTS

Built Heartline Media's first integrated growth team — a cross-functional pod of 7 spanning content, performance, and CRM — and shipped the case study that anchored the agency's Series A pitch in 2021. Recognized as 40 Under 40 in Marketing by the New York Brand Council in 2023. Volunteer mentor at AdHoc, the NYC marketing apprenticeship program, since 2020.

alex.johnson@alexjohnsonmarketing.comalexjohnsonmarketing.com

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Carlos Hernández

Carlos Hernández

Executive Chef — Modern Mexican

Mexico City, MX+52 55 5555 0184chef@carlos-hernandez.kitchencarloshernandez.kitchenlinkedin.com/in/chef-carlos-hernandez

PROFILE

Executive Chef with 16 years across modern Mexican fine dining and high-volume hotel kitchens. Currently lead a 38-person brigade at a 110-cover destination in Polanco — one Michelin star (2024), 50 Best Latin America #18.

KITCHEN EXPERIENCE

Executive Chef

Casa Tlaloc — Polanco, Mexico City, MX

2020 – Present

Lead a 38-person brigade at a 110-cover modern Mexican fine-dining concept.

Earned the restaurant's first Michelin star (2024) and Latin America's 50 Best #18 in 2025.

Designed the seasonal tasting menu — 11 courses, 4 menu changes per year, milpa-rotation sourcing.

Cut food cost from 31% to 26% without compromising menu density through direct producer relationships.

Mentor 4 sous chefs — 2 have moved on to head their own kitchens in CDMX.

Sous Chef → Senior Sous Chef

Pujol, Mexico City, MX

2015 – 2020

Sous chef under Enrique Olvera through the period the restaurant held #5–#13 on World's 50 Best.

Owned the mole madre station — the kitchen's signature dish, served continuously for 1,000+ days.

Daily R&D session lead; 14 dishes I co-developed remained on the tasting menu rotation.

Stage → Chef de Partie

Eleven Madison Park, New York, US

2011 – 2015

Stagiaire that earned a permanent CDP role in 7 months.

Worked the fish, garde-manger, and pastry stations across 3 ½ years.

CERTIFICATIONS

ServSafe Manager

National Restaurant Association · 2023

Distintivo H — Hygiene Certification

SECTUR · 2022

SPECIALTIES

Menu Engineering

Modern Mexican Technique

Brigade Leadership

Cost & Pour Cost Control

Sourcing — Producer-Direct

Tasting-Menu Pacing

Wine & Mezcal Pairing

HACCP

R&D / New-Dish Development

Fluent in Spanish, English, and French

EDUCATION

Diploma — Culinary Arts

Centro Culinario Ambrosía, Mexico City, MX

2010

Stage placements at Quintonil and Biko during programme.

Culinary Chef

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Sofia Marchetti

Sofia Marchetti

Brand Photographer & Visual Storyteller

Independent brand photographer with 9 years documenting fashion houses, hospitality groups, and emerging luxury brands across Europe. Selected for Vogue Italia Fresh Eyes 2024. Currently splitting time between editorial commissions and a permanent gallery residency at Fondazione Sozzani.

Milano, Italia+39 333 142 8855hello@sofiamarchetti.comsofiamarchetti.com

EXPERIENCE

Lead Brand Photographer

Studio Marchetti, Milano, IT

Jan 2021 – Present

Built independent studio servicing 40+ brands including Brunello Cucinelli, Aesop Italia, and Six Senses hotels with average project value €18k

Lead photographer for Vogue Italia "Sustainable Style" editorial series 2023-2024 — 14 commissioned features published

Manage team of 3 (assistant photographer, retoucher, production coordinator) across 60+ shoots annually

Senior Photographer

Condé Nast Italia, Milano, IT

Mar 2018 – Dec 2020

Staff photographer covering Vogue Italia, GQ Italia, and AD Italia campaigns and editorial spreads

Shot covers for 8 issues across the three publications, including Vogue Italia's centennial relaunch

Mentored 4 junior photographers through Condé Nast's emerging-talent program

Freelance Photographer

Independent, Roma → Milano

Jun 2015 – Feb 2018

Built portfolio with editorial commissions for Marie Claire Italia, L'Officiel, and Numéro Berlin

Selected for Foam Talent 2017 — exhibited at Foam Amsterdam and Photo London

SKILLS

Editorial Photography

Brand Storytelling

Studio Lighting

Fashion Direction

Color Grading

Team Leadership

Fluent in Italiano, English, and Français

EDUCATION

MA Photography

Istituto Europeo di Design (IED), Milano, IT

2015

BA Visual Arts

Università IUAV di Venezia, Venezia, IT

2013

Visual Storyteller

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Julia Cortázar
Julia Cortázar
Multimedia Artist & Creative Director
julia.cortazar@studio.es+34 612 458 901Barcelona, Españajuliacortazar.art
PROFILE
Multimedia artist with 10+ years bridging fine art, motion design, and immersive installations. Featured in Ars Electronica, Sónar+D, and ZKM Karlsruhe. Currently directing creative at independent studio focused on cultural institutions and public art commissions.
EXPERIENCE
Creative Director
Mar 2022 — Present
Estudio Lumen · Barcelona, ES
✶Direct multidisciplinary team of 8 across motion, 3D, and installation projects for clients including MACBA, CCCB, and Sónar Festival
✶Led signature installation 'Mareas Digitales' — 12-meter projection commissioned by Barcelona City Council, viewed by 180k+ visitors
✶Grew studio revenue 240% over 3 years while maintaining 100% creative-led project selection
Senior Motion Designer
Jun 2018 — Feb 2022
Domestic Data Streamers · Barcelona, ES
✶Designed motion identity systems for 30+ data-driven exhibitions across Europe and Latin America
✶Co-authored visual language for permanent installation at Museu del Disseny (still on display since 2020)
Freelance Multimedia Artist
Sep 2015 — May 2018
Independent · Madrid → Barcelona
✶Selected for Ars Electronica Campus 2017 with generative piece 'Ecos del Bosque'
✶Commissioned by Fundación Telefónica for 6-month digital residency
EDUCATION
MFA Digital Arts
Universitat Pompeu Fabra
2013 — 2015
BA Fine Arts
Universidad Complutense de Madrid
2009 — 2013
SKILLS
1Creative Direction
2Motion Design
3Generative Art
4Projection Mapping
5Installation Design
6Team Leadership
AWARDS
✶Ars Electronica Honorary Mention — 2023
✶Laus Award Gold — Motion Design — 2021
✶Sónar+D Featured Artist — 2020
✶Premio Nacional Diseño Joven — 2019

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Julia Cortázar
Julia Cortázar
Multimedia Artist & Creative Director
julia.cortazar@studio.es+34 612 458 901Barcelona, Españajuliacortazar.art
Multimedia artist with 10+ years bridging fine art, motion design, and immersive installations. Featured in Ars Electronica, Sónar+D, and ZKM Karlsruhe. Currently directing creative at independent studio focused on cultural institutions and public art commissions.
EXPERIENCE
Creative Director
Mar 2022 — Present
Estudio Lumen · Barcelona, ES
Direct multidisciplinary team of 8 across motion, 3D, and installation projects for clients including MACBA, CCCB, and Sónar Festival
Led signature installation 'Mareas Digitales' — 12-meter projection commissioned by Barcelona City Council, viewed by 180k+ visitors
Grew studio revenue 240% over 3 years while maintaining 100% creative-led project selection
Senior Motion Designer
Jun 2018 — Feb 2022
Domestic Data Streamers · Barcelona, ES
Designed motion identity systems for 30+ data-driven exhibitions across Europe and Latin America
Co-authored visual language for permanent installation at Museu del Disseny (still on display since 2020)
Freelance Multimedia Artist
Sep 2015 — May 2018
Independent · Madrid → Barcelona
Selected for Ars Electronica Campus 2017 with generative piece 'Ecos del Bosque'
Commissioned by Fundación Telefónica for 6-month digital residency
SKILLS
Creative Direction
Motion Design
Generative Art
Projection Mapping
Installation Design
Team Leadership
EDUCATION
MFA Digital Arts
2013 — 2015
Universitat Pompeu Fabra
BA Fine Arts
2009 — 2013
Universidad Complutense de Madrid
AWARDS
Ars Electronica Honorary Mention — 2023
Laus Award Gold — Motion Design — 2021
Sónar+D Featured Artist — 2020
Premio Nacional Diseño Joven — 2019

Beauty Artist

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Carlos Hernández
Executive Chef — Modern Mexican
Carlos Hernández
chef@carlos-hernandez.kitchen+52 55 5555 0184Mexico City, MXcarloshernandez.kitchen
Executive Chef with 16 years across modern Mexican fine dining and high-volume hotel kitchens. Currently lead a 38-person brigade at a 110-cover destination in Polanco — one Michelin star (2024), 50 Best Latin America #18.
EXPERIENCEMENU
Executive Chef
2020
Casa Tlaloc — Polanco · Mexico City, MX
Lead a 38-person brigade at a 110-cover modern Mexican fine-dining concept.
Earned the restaurant's first Michelin star (2024) and Latin America's 50 Best #18 in 2025.
Designed the seasonal tasting menu — 11 courses, 4 menu changes per year, milpa-rotation sourcing.
Cut food cost from 31% to 26% without compromising menu density through direct producer relationships.
Mentor 4 sous chefs — 2 have moved on to head their own kitchens in CDMX.
Sous Chef → Senior Sous Chef
2015 — 2020
Pujol · Mexico City, MX
Sous chef under Enrique Olvera through the period the restaurant held #5–#13 on World's 50 Best.
Owned the mole madre station — the kitchen's signature dish, served continuously for 1,000+ days.
Daily R&D session lead; 14 dishes I co-developed remained on the tasting menu rotation.
Stage → Chef de Partie
2011 — 2015
Eleven Madison Park · New York, US
Stagiaire that earned a permanent CDP role in 7 months.
Worked the fish, garde-manger, and pastry stations across 3 ½ years.
SPECIALTIESSIGNATURE
Menu Engineering
Modern Mexican Technique
Brigade Leadership
Cost & Pour Cost Control
Sourcing — Producer-Direct
Tasting-Menu Pacing
Wine & Mezcal Pairing
HACCP
R&D / New-Dish Development
EDUCATIONTRAINING
Diploma — Culinary Arts
2008 — 2010
Centro Culinario Ambrosía
AWARDSHONORS
Michelin Star — Casa Tlaloc — 2024
Latin America's 50 Best Restaurants — #18 — 2025
Chef of the Year — Mesamérica — 2023

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PROFILE

Board-certified Emergency Surgeon with 12 years across Level I trauma centres in London and Lagos. 200+ trauma cases per year, ATLS instructor, and led the rollout of an REBOA protocol that cut haemorrhagic mortality by 23% on our service.

EXPERIENCE

St Michael's University Hospital — London — Consultant Trauma Surgeon

2020 — Present

London, GB

  • Lead surgeon on the night-shift trauma team — 240+ damage-control laparotomies and thoracotomies annually.
  • Implemented REBOA protocol; haemorrhagic shock mortality dropped 23% over 18 months (peer-reviewed audit).
  • Mentor 6 junior registrars; pass rate on FRCS (Tr&Orth) viva improved from 71% to 94%.
  • Co-chair of the hospital's Major Incident Plan; ran 4 multi-casualty drills with London Ambulance Service.

King's College Hospital — Trauma & Acute Care — Senior Registrar, Trauma Surgery

2016 — 2020

London, GB

  • Rotated through trauma, vascular, and HPB; 180+ procedures as primary surgeon during fellowship year.
  • Published 7 peer-reviewed papers on penetrating abdominal trauma; cited 140+ times.
  • ATLS / ASSET instructor since 2018 — trained 90+ junior doctors.

Lagos University Teaching Hospital — House Officer → Senior House Officer

2012 — 2016

Lagos, NG

  • Rotated through general surgery, paediatric surgery, and emergency medicine in a 1,200-bed teaching hospital.
  • First-author on a regional series of 312 motorbike-RTA cases — informed Lagos State helmet legislation.

EDUCATION

Imperial College London — FRCS (Tr&Orth) — Royal College of Surgeons

2018 — 2020

London, GB

University College London — MSc Trauma Sciences

2014 — 2015

London, GB

Distinction. Dissertation on REBOA in pre-hospital trauma.

University of Lagos, College of Medicine — MBBS

2006 — 2012

Lagos, NG

AWARDS

  • President's Medal — Royal Society of Medicine · Royal Society of Medicine · 2023
  • Best Paper — Trauma & Critical Care Symposium · RCS England · 2021

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