Alex Johnson
Senior Marketing Manager
Senior marketer building brand-led growth at the intersection of content, data, and community.
EXPERIENCE
Senior Marketing Manager
Sundial Brand Studio, Brooklyn, NY
Mar 2022 – Present
Led integrated marketing for 6 consumer brands; combined annual revenue $48M
Built content engine producing 80+ assets per month across paid, organic, and CRM
Grew flagship client's email list from 32k to 187k in 14 months through retention-led growth experiments
Marketing Manager
Heartline Media, New York, NY
Jun 2019 – Feb 2022
Managed acquisition for 4 DTC clients with combined media spend of $6M annually
Built cross-functional partnerships between creative, performance, and CRM teams
Reduced blended CAC 28% through audience segmentation overhaul
Growth Marketing Associate
Plum Digital, New York, NY
Aug 2016 – May 2019
Owned paid social testing pipeline for B2C clients on Meta and TikTok
Promoted from Coordinator to Associate in 18 months
EDUCATION
NYU Stern School of Business
Master of Business Administration (MBA), New York, NY
2021
Specialization: Marketing & Brand Strategy
Stern Marketing Club, VP of Programming
University of Michigan
Bachelor of Arts in Communication, Ann Arbor, MI
2016
Minor: Statistics
Cum Laude, Dean's List 6 of 8 semesters
SKILLS
Brand Strategy
Performance Marketing (Meta, Google, TikTok)
Content Strategy
Lifecycle Marketing
Data Analysis (GA4, Looker, Amplitude)
Creative Direction
Cross-functional Leadership
Marketing Operations
ACHIEVEMENTS
Built Heartline Media's first integrated growth team — a cross-functional pod of 7 spanning content, performance, and CRM — and shipped the case study that anchored the agency's Series A pitch in 2021. Recognized as 40 Under 40 in Marketing by the New York Brand Council in 2023. Volunteer mentor at AdHoc, the NYC marketing apprenticeship program, since 2020.
