PROFILE
Creative director with 12 years building visual identities for global brands and emerging artists. I work at the intersection of branding, motion design, and editorial — Apple, Spotify, Nike — and the small studios that need a singular vision. Currently building my own brand consultancy.
EXPERIENCE
Creative Director
2022 — Present
Independent · Brooklyn, NY
- Lead branding for Apple at Worldwide Developer Conference 2024 — visual identity, motion, print collateral.
- Designed Spotify Wrapped 2023 visual identity — most-shared brand campaign in company history.
- Created the Nike Air 50th Anniversary capsule branding across 6 products and 14 markets.
- Built and led a team of 4 designers + 2 motion artists across project-based engagements.
Senior Designer
2018 — 2022
Pentagram · New York, NY
- Lead designer on identity rebrand for The New York Public Library system.
- Co-led the Mastercard sonic and visual identity refresh across 80+ touchpoints.
- Authored the studio's internal type-design playbook, still in use today.
Designer
2014 — 2018
Wieden+Kennedy · Portland, OR
- Design lead for Nike's Equality campaign — 2018 Cannes Lions Bronze.
- Created motion identity for Old Spice's 'The Man Your Man Could Smell Like' rebrand.
EDUCATION
Rhode Island School of Design (RISD)
2010 — 2014
BFA Graphic Design · Providence, RI
Senior thesis: Type as Architecture. Honors in Visual Identity.
PROJECTS
Apple WWDC 2024 — Visual Identity
Branding, motion, and print collateral for Apple's annual developer conference. 50M+ views on launch keynote.
Spotify Wrapped 2023
Visual identity for the global year-end campaign. Most-shared brand campaign in Spotify's history.
Nike Air 50th — Capsule Branding
Branding system for the 50th anniversary collection across 6 products and 14 markets.
SKILLS
Branding, Motion Design, Editorial Design, Type Design, Identity Systems, Art Direction, Creative Strategy, Adobe Creative Suite, Cinema 4D, After Effects, Print Production, Color Theory
LANGUAGES
English (Native) · Spanish (Conversational)
AWARDS
- ADC Gold Cube — Brand Identity · The One Club2023
- D&AD Wood Pencil — Editorial Design · D&AD2022
- Cannes Lions Bronze — Equality Campaign · Cannes Lions2018
CERTIFICATIONS
- TYPE@Cooper Certificate in Type Design · Cooper Union2020
INTERESTS
Vintage type specimens · Analog photography · Brutalist architecture · Independent record stores